News

Volume 2 Issue 13 - July 01, 2004

Medics draw blood at call centres

DNIS News Network -- It can now be said that the IT sector is good for our health. Call centre executives are providing haematologists with a captive audience of willing volunteers to donate blood on a regular basis.

The Indian Society of Blood Transfusion and Immunohaematology (ISBTI) has established links with a number of call centres to run all night “blood donation camps”.

Taking the service to people’s offices makes it easier for people to give blood as willing donors no longer have to make a special trip to a hospital to donate.

The relatively youthful call centre sector has shown an excellent response to the innovation. At one unit 250 call centre executives gave blood in just one night, according to ISBTI vice-chairman Malati Chibber.

Other innovative methods that have been implemented to increasing the level of blood donation include sending out email requests. Chibber has also raised the possibility of using SMS messaging.